Burat was founded in 2001 by Wim Buedts and Sabine Rats.
The company has its roots in qualitative research; its track record in strategic consultancy provides the agency expertise that goes well beyond traditional research skills. After an interlude with the brand consultancy High Value, in 2007 Burat decided to set out on its own with a new and challenging proposition on the junction of research and strategy.

Due to the personal background of the founders (Belgian, Dutch and French roots) Burat is international by nature. Its scope goes beyond being multilingual and is as a matter of fact founded in the excitement of truly understanding what we have inherited from living at the crossroads of Latin, German and Anglo-Saxon culture.

We position ourselves in the upper left position of our own favourite model, not because it is an aspiring one but because it is who we are and what we are good at.

It is an essential part of our DNA that we prefer to stand next to our clients in stead of trying to overwhelm them with dogmatic models or difficult theories. We find great satisfaction in accompanying our clients on the path of better understanding their consumers. In this perspective research becomes exciting because it is able to inspire and to provide with new and relevant solutions.

Recently Burat has formed a strategic partnership with Significant GfK Belgium. In this alliance the synergy between quantitative and qualitative research methods are fully exploited. Quali-Quanti research projects are being conducted in Belgium and the Netherlands.

Together with Gino Verleye of the University of Gent, Burat has developed a series of products that bridge the gap between research and strategy and that are further exploring the crossroads of quantitative and qualitative techniques. Products as the Strategic Roadmap and the DSS segmentation model have successfully been applied in brand innovation projects.